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How to Stay Away From These Link Building Mistakes
Many internet marketers are aware of how essential it is for SEO purposes to build backlinks to their website. What’s really important, though, is that you build links in the right manner; otherwise, your link building efforts can be counterproductive. It’s common for new website owners to build links with great enthusiasm but no real knowledge of how the process works and then not understanding why all their efforts don’t bring the desired results. Link building can give you an advantage over your competition, but if you want long lasting results, you have to do it ethically and using time-tested strategies. If you are just starting out as an internet marketer, you should take the time to learn good link building techniques, as well as avoiding the mistakes frequently made with this practice. So look over some of these frequently made mistakes in building links and be sure you don’t make them yourself.
One ethical link building method that internet marketers have long recognized is using link exchanges. However, you have to use caution before spending money on any link building efforts, as not everyone is honest. There are many scams doing the rounds, such as the one where you pay them to buy a backlink and after it appears for a while the link vanishes or worse, it has a “nofollow” attribute. That’s why it’s important to keep an eye out and check if your link is still live or if the link has “nofollow” tag. Don’t make the mistake of blindly trusting someone to buy a backlink, do your research first.
It also does not pay to link to sites that have a poor reputation, you should avoid these sites like plague.
When you’re linking to these sites, technically you’re telling Google that you recommend them, which results in a penalty coming your way. This is why before you even make the effort to link to any site, you must check their reputation.
No matter what happens, or no matter what kind of offer comes your way, don’t go for linking to a site that has a bad reputation as it will bring you in the bad books of search engines and is definitely not a good thing on the long run.
You need to understand that PageRank (PR) only applies to individual pages and is not measuring the strength of an entire website. For example, you may have a 5 page site: 2 pages may have be PR5 and the other 3 may be PR 3. PageRank is one of the cornerstones in SEO and backlinking strategy; so, using it to your advantage will only help prove to be a good business move.
When it comes to link building, one mistake can have serious implications for your web site. Paying attention to these guidelines can help you avoid making costly mistakes.
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